CBS is doubling down on scripted shows, but is it a risky move? The network's bold strategy in a changing TV landscape.
In a surprising move, CBS is going against the trend of other networks by doubling down on scripted shows. While many are scaling back, CBS kicked off its fall premiere week with a bang, leveraging the massive viewership from a football doubleheader to launch a week filled with new and returning series. But is this a calculated risk or a sign of confidence?
The network's lineup boasts two female-led mysteries: the Emmy-nominated 'Matlock' and the 'Good Wife' spinoff 'Elsbeth.' These shows embody the classic CBS procedural formula, creatively executed, and consistently rank among the network's most-watched programs. CBS's dominance as the most-watched broadcast network for 17 consecutive seasons is a testament to its ability to deliver what audiences love.
But here's where it gets controversial: CBS is launching new shows while others opt for cheaper unscripted content or sports. With nine consecutive seasons of the most-watched new series, CBS has earned the right to keep greenlighting scripted projects. However, the question remains: is this a sustainable strategy?
CBS Entertainment President Amy Reisenbach is confident in their approach, stating, 'We're reaching for the biggest audience, and they're there for these shows.' Yet, the pressure is on as linear TV revenue declines. Despite Paramount's cost-cutting measures, CBS's ratings dominance and executive stability provide a sense of security.
A week of premieres and the pressure to deliver.
This week's launch is crucial, with 15 new and returning scripted series, including 'NCIS' shows, 'Fire Country' and its spinoff, 'Big Bang Theory' and 'Ghosts' spinoffs, and a new 'Blue Bloods' offshoot. The network also introduces a music competition series, a workplace comedy, and new seasons of 'Survivor' and 'The Amazing Race.'
CBS's success is attributed to its close development relationship with its studio, ensuring cross-platform appeal. Even Paramount's CEO praised the fall lineup as the strongest in the company's history. The network's strategy is to maintain consistency while evolving, keeping shows fresh yet familiar.
A prime example is 'Boston Blue,' a spinoff starring Donnie Wahlberg, which continues the legacy of 'Blue Bloods.' The producers found a unique angle to extend the beloved series, creating a new partnership and a blend of police drama and family dynamics.
CBS's programming strategy: A winning formula?
CBS's programming strategy attracts viewers beyond traditional TV. 'Tracker' and 'Matlock' rank among the top 8 shows in multiplatform viewing across streamers and broadcasters. CBS Studios' symbiotic relationship with the network has produced 10 of the top 11 series, including the highly anticipated 'Sheriff Country' spinoff.
The network's strategic planning is evident in the timing of 'Sheriff Country's' debut, allowing writers to refine the show. By seeding characters and promoting during NCAA basketball, CBS ensures a strong launch. This approach will also be applied to the 'Einstein' drama series, starring Matthew Gray Gubler.
An uncertain future, but a confident network.
CBS's schedule extends to May 2026, with new spinoffs and competition shows planned. 'Survivor' and 'Big Brother' fans can expect new seasons, but the future of unscripted staples is unclear. Reisenbach and Stapf's contract extensions ensure leadership stability, but the network's future is uncertain.
With Paramount+ and film slate priorities, potential cuts loom. The possibility of more sports programming may impact the network's schedule. As for late-night, the future of the 'Late Show' timeslot is yet to be revealed. CBS's leadership remains optimistic, believing their shared history with Skydance will ensure a mutual understanding.
What do you think? Is CBS's strategy a brilliant move or a risky gamble? Will the network's scripted focus pay off, or is it time for a shift? Share your thoughts and let's spark a conversation!
